ABOUT THIS WORK
The Good is a strategic design agency focused on meaningful issues. By sharing their creativity, insights, and profits, they aim to make the world a better place for everyone—individuals and society alike. It’s the first (and certainly not the last) non-profit creative agency organized as an association. The Good exists for one stakeholder: The Greater Good. Their mission is to maximize benefits for society through an association model, prioritizing cooperation over competition. They always keep the bigger picture in mind.