artassociates
amsterdam

agency for illustrated
animations & stills

Title
Beyond
Artist
Cristina Guitian
Discipline(s)
#Illustrations
Style(s)
#Conceptual #Pen and ink #Typography
Subject(s)
#Health #Sport

ABOUT THIS WORK

Part of the Micro-provocations initiative commissioned by Architecture 00 and Central YMCA. With wellbeing as the central subject, 12 artists were invited to create art interventions at the YMCA Club provoking people to think about wellbeing in a different way.

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OTHER WORKS BY Cristina Guitian

Climate Change

This illustration is created for Cannock Chase Council. It’s for a pioneering community-led program aimed at transforming this district towards a greener, fairer, and wiser future by reducing the carbon footprint of the area and fostering empathy with nature and the biodiversity of the entire region.

Future Humans

Part of the book series What’s the issue? The series tackles current subjects, with a focus on critical thinking, debate and encouraging one’s own informed opinions. It is aimed at teenagers but suitable for everyone.
Future Humans reflects on what the future might be like with advancements in technology. With a focus in evolution, it provides hypotheses on how we might control and change our minds and bodies in future times, the treatment of disease and disability and our relationship with death.

Air B&B

The power of words

McDonald’s Billboards
The Power of Words was a playful commission encouraging positive change. It was part of a McDonalds Happy Meal ® campaign in Germany gifting books related to inner growth. The posters showcase sentences that encourage children to be better humans, look after the environment and seek positive transformation.

Sustainable Future

Mural painted for Hall&Partners as part of the Marketing research event Quirk’s at InterContinental London – The O2

KNOV Magazine

Design Council

Illustrations based on the Artificial Intelligence (AI) Design Skills, Principles and Practices workshop run by the Design Council in January 2020.

Climate change

‘What’s the issue?’ series, QED Publishers.

Connect

Art project on the subject of wellbeing. YMCA Club, London.

Around the World

University Magazine, USA.

KNOV

Dive

Art project on the subject of wellbeing. YMCA Club, London.

City of Henderson

Print & online.

Centipedal

Stupid Ways to Work campaign, print & online.

Admissions advice

University Magazine, USA.

Future humans

‘What’s the issue?’ series, QED Publishers.

Fizz & Eat campaign

Cointreau, Spain.

Beyond

Art project on the subject of wellbeing. YMCA Club, London.

Hospital ward murals

AMC Children’s Hospital, Amsterdam.